ECE puts great emphasis on Interactive Game-Show "Play it!"

The game-show Play it! developed by Charamel is moderated by the virtual Avatar Felix and visits over 50 shopping centers. 

On behalf of ECE, the biggest shopping center operator Europes, Charamel developed the interactive game-show "Play it!". Only games have the effect to bring humans closer, make them happier and increase their knowledge at the same time. Customers experience a multimedia game world with exciting interactions. ECE brings variety, entertainment and new ideas in its shopping centers, to give their customers an excellent shopping experience: innovative service, modern entertainment offers and pleasing atmosphere. These criteria are significant for customers to visit shopping centers and to decide between many existing leisure and consumption offers. Till 2020 Play it! visits over 50 shopping centers in Germany. Charamel developed Play it! from the idea to the game concept and up to the programming. The installation process and support in the centers is also handled by Charamel. 

The Games

The visitors can play on our five entertaining game islands, that are moderated by the virtual allrounder Felix. Game target is to collect points by playing and break the high score. The games include: A Quiz-Show where the player is projected live in the virtual studio; a Geo-Quiz about cities, countries and sights; a remembrance-Game to sort a shopping list; the Ice-Floe-Game where visitors have to concentrate and a digital Memory-Game that is controlled by gesture.

How does "Play it!" work?

More information at