Play it! Tour


Since 2016, our virtual 3D entertainer and presenter Felix has been touring the shopping centers of Germany. As the first fully automated, virtual moderator, he ensures an interactive and digitally based gaming experience. Charamel was commissioned by ECE to design, test and implement this innovative system. Gamification is in full swing here, so are digitisation and personalisation.


Almost 400. 00 players and around 1 million visitors, both children and adults, have so far immersed themselves in our multimedia world of experience and have tried out our 5 game islands. In addition to the personalized address, the intelligent moderator also reacts to sensor technology and projects the players onto the screen.
The goal is to get the best possible score for each game and to break the high score to win great prizes.


The five game modules allow visitors to demonstrate their skill, concentration, strength, memory and knowledge.
In the Quiz Show the player is projected into a studio.
The game Right Way impresses with a huge interactive floor projection.
The Pair Search surprises with a novel operation via gesture recognition.
The games Geo-Quiz and Shopping List entertain with interaction and require concentration.

So every shopping trip becomes an event! Play it! tours until 2020. - Come by and try it yourself, Felix is looking forward to seeing you!